Our Team


u12Mark brings extensive leadership experience, entrepreneurial drive, operational skill and deep domain knowledge to a broad range of digital product and business models including Internet Advertising and Search, Digital Marketing and Audience Development, Local Media Sales, Classifieds and Directories, Lead Gen, and e-commerce.

Canon’s digital product and business model expertise was developed during a decade of work as a founder or senior executive in leading online search and directory companies including Switchboard.com which he co-founded, AOL where he managed product strategy and development for the company’s search and vertical e-commerce platforms and Autobytel where he served as Chief Product Officer and developed the vertical automotive site MyRide.com.

As Deputy CEO at Yell UK and before that President of Yell.com, Canon focused on rebuilding Yell’s business and sales operating models to help it move its products, customers and revenues online. He developed and scaled significant new digital product lines including Yell’s core directory site, as well as industry leading scale SEM, website and SMB advertising products. As part of this work he drove the restructuring Yell’s product, engineering and sales organizations, aligning them to increase productivity and revenues while significantly lowering costs.


u19Ben has nearly two decades of experience designing and developing solutions that are functional, secure, and efficient for small businesses.

As CTO, Ben directs product strategy and is responsible for product architecture, design implementation and development operations.

Ben was formerly the Director of Software Development and Senior Software Architect at ProLaw Software, a legal practice management provider. During his tenure at ProLaw he was responsible for aligning and implementing technologic vision through an effective business strategy.

Ben’s exceptional track record of technical improvement is based on his belief in quality and reliability. He is known for his ability to quickly identify scalable service requirements and translate them into realized product solutions.


u26Bill is a serial entrepreneur and founding partner of Verge Fund. Verge is a highly motivated venture capital fund that invests in seed-stage, high-growth ventures in the Southwest.

Bice started his entrepreneurial career while in college, founding ProLaw Software. ProLaw appeared on the Inc. 500 ranking of the fastest growing companies in the country three years in a row. Bill and his team sold ProLaw to the West division of Thomson Reuters, where Bill joined the management team and created the West km division.

Bill’s focus is on helping founding teams build successful startups, and he is actively involved in the development and directional growth for boomtime. He is also involved in several other New Mexico startups, including AttachedApps, Nuvita and SportXast.